CBS News | Inside The Wide World Of Google

"When you want to find one Web page among the billions on the Internet, where do you start? Well, if you're like most people, you start at Google.com."

Google Continues To Pull Out The Stops In Yahoo Duel: by Michael Liedtke, AP
May 10, 2004

"Internet search engine leader Google Inc. has introduced a simpler way to publish the online personal journals known as 'blogs,' continuing a flurry of improvements that has coincided with stiffer competition from its former ally, Yahoo! Inc."

Google's Heroes Tilting At Windmills / Quixotic Quest To Use Tech Firm To Improve Lives by G. Pascal Zachary

Poynter Online - The Goods on Google

"Google filed its IPO plans yesterday, and the documents included more information about Google than has ever been public before. So how does a reporter on deadline track it down?"

Poynter Online - Monitoring Google

"With all the talk of a possible Google IPO, I wanted to write something about my default search engine. But, instead of writing about its financial prospects, I wanted to tell you about a tool that helps you make more efficient use of Google."

Google Gives Most Referrals

"According to WebSideStory, Google’s share of search referrals in the US has grown significantly over the past few years while Yahoo!’s has steadily declined."